Many of the cultural associations of different colours relate to the development of pigments, their relative costs and hence uses by particular groups in society for particular purposes.

Colour in Islamic Cultures

 

Achromatic/neutral colours

Black

White (forthcoming)

Grey (forthcoming)

Brown (forthcoming)

Chromatic colours

Yellow

 Blue

Red

Green (forthcoming)

Orange (forthcoming)

Violet (forthcoming)

 

Using Colour in Advertising

http://www.empower-yourself-with-color-psychology.com/packaging-colors.html

Cultural factors

Memory, experiences and cultural background all affect the way a colour’s impact can vary from individual to individual.
Factors such as linguistic distinctions can even affect perception of colour – in some languages there is no distinction between blue and green and so although people can distinguish when questioned they do not make an immediate distinction. Even where colours are perceived similarly, they may mean different things – in Asian cultures white is associated with death. Red is associated with happiness and luck. In Western cultures black is associated with death and white with purity. Red is associated with danger and blood.

colour associations

influenced bybthe types of pigments available and their value.

blue   lapis lazuli for the madonna

purple   mollusc in ancient greece so royalty

ochres and earth colour

red vermillion  marriage and luck in asian cutures

black  terry frost absorbs all other colours. means a kind of depth. malevich black square

white purity. turns away other colours.