The medium is the message
Do not mistake legibility for communication
Notes from Teal Triggs The Typographic Experiment: Radical Innovation in Contemporary Type Design
Experimental means ‘a valid means of rational investigation, of taking risks and viewing those risks as crucial to the development of the overall design process’ p007
- Identified usually with avant-garde – rejecting existing traditions or canons of style but it may also take forward ideas and develop original positions. But avant-garde moves quickly to mainstream in the search for the next ‘new thing’.
- Communication with the audience is also constantly renegotiated as they become quickly accustomed to ‘the new’.
- Expressive – the way language is articulated through the use and arrangement of type to enhance communication. Distinct from emotive or illustrative treatment of letterforms which often eclipses the clear presentation of the message.
The Medium is the Message
Mapping Meaning and Defining Spaces
Typo-anarchy and the DIY of Design
Small Screen (Bigger Picture)
Concrete and Visual poetry: Aldus Manutius pattern poems, Appolinaire’s calligrammes, Stephane Mallarme, Finlay
Marinetti dadaists and futurists
Robert Massin 1960s
(to be completed)
See also Typographic Art
Here the image made by the type is the main aim, the meaning of the text is subordinated to this.