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3: Principles Research Typography

Typography

What is Typography? Typography (Greek: typos “form”, graphein “to write”) is: the art and technique of setting written subject matter in type and arranging that type in physical or digital form to make written language most appealing to learning and recognition. Many books on typography take a narrow Western perspective looking, apart from an overview of […]

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3: Principles To Do Typography

International Swiss Style

Overview Experimental Jetset Lars Muller Norm Wim Crouwel   edited from Wikipedia International Topographic Style The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands and Germany in the 1920s and developed by designers in Switzerland during the 1950s. The International Typographic Style has […]

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3: Principles Typography

James Goggin

Practice website    archive It’s Nice That James Goggin is a Chicago-based British and/or Australian art director and graphic designer from London via Sydney, Stockholm, Copenhagen, Auckland, and Arnhem. Together with partner Shan James, he runs a design practice named Practise working with clients across Europe, Asia, Australasia, and North America. James has taught at […]

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3: Principles Technique Discoveries To Do Typography

Typography in InDesign

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3: Principles To Do Typography

Typography in Illustrator

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3: Principles Typography

Typography in Photoshop

Photoshop does not have so much flexibility in terms of vector type controls. But is better for projects aiming for artistic integration of type into images – for example Jabberwocky. Video tutorials Really good rapid overview of all type options in Photoshop  (in Hindi but I understand Hindi). Type on a path Good on the […]

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3: Principles 5: Production Typography

History of the Alphabet

Source edited from: Wikipedia History of the Alphabet Most or nearly all alphabetic scripts used throughout the world today ultimately go back to the proto-alphabet consonantal writing system used for Semitic languages in the Levant in the 2nd millennium BCE. Mainly through Phoenician and Aramaic, two closely related members of the Semitic family of scripts […]

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4: Materials and Process Alternatives Typography

Islamic calligraphy

From Free Islamic Calligraphy Meriem Marsli Edited and extended from Wikipedia Islamic calligraphy, is the artistic practice of handwriting and calligraphy, based upon the alphabet in the lands sharing a common Islamic cultural heritage. It includes Arabic , Ottoman, and Persian calligraphy. It is known in Arabic as khatt Islami (خط اسلامي), derived from the word ‘line’, […]

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3: Principles Typography

Filippo Marinetti

      Marinetti typography  Google images Futurist_Manifesto Edited from Wikipedia article Futurism Marinetti is known best as the author of the Futurist Manifesto, which he wrote in 1909. It was published in French on the front page of the most prestigious French daily newspaper, Le Figaro, on 20 February 1909. In The Founding and […]

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3: Principles Typography

Western Typeface Classifications

Source: edited from Wikipedia Typeface  Typeface classification is not easy because typographic tradition is self-referential – type designers often use older forms as a basis for experimentation and innovation. Typeface design is also related to technology. From early Roman to 15th Century Western type was drawn by hand, either with a brush, a flat reed […]