Tag: typography style

  • Art Nouveau

    Art Nouveau

    Art Nouveau is an international philosophy and style of art, architecture and applied art – especially the decorative arts – that was most popular during 1890–1910.  Art Nouveau is known as Jugendstil  in Germany, Modern in Russia,  Modernisme in Catalonia,  Secession in Austria-Hungary and Stile Liberty in Italy. Art Nouveau tendencies were also absorbed into local styles. In Denmark, for example, it was one aspect of Skønvirke (“aesthetic work”), which itself more closely relates to the Arts and Crafts style. Likewise, artists adopted many of the floral and organic motifs of Art Nouveau into the Młoda Polska (“Young Poland”) style in Poland.

    Origins and influences

    The origins of Art Nouveau are found in the resistance of the artist William Morris to the cluttered compositions and the revival tendencies of the 19th century and his theories that helped initiate the Arts and crafts movement.

    The first realisation is often considered Arthur Mackmurdo’s book-cover for Wren’s City Churches (1883), with its rhythmic floral patterns.

    A key influence was Japonisme with its organic forms and references to the natural world that was popular in Europe during the 1880s and 1890s. The flat perspective and strong colors of Japanese wood block prints, especially those of Katsushika Hokusai, had a strong effect on the formulation of Art Nouveau.

    Feature image above generated by AI in Adobe Illustrator

    Characteristics

    Art Nouveau is considered a “total” art style, embracing architecture, graphic art, interior design, and most of the decorative arts including jewelery, furniture, textiles, household silver and other utensils and lighting, as well as the fine arts. It s viewed by some as the first self-conscious attempt to create a modern style. It was a reaction to academic art of the 19th century, inspired by natural forms and structures, not only in flowers and plants, but also in curved lines.

    decorative “whiplash” motifs, formed by dynamic, undulating, and flowing lines in a syncopated rhythm and asymmetrical shape

    As an art style, Art Nouveau has affinities with the Pre-Raphaelites and the Symbolist styles,Unlike Symbolist painting, however, Art Nouveau has a distinctive appearance; and, unlike the artisan-oriented Arts and Crafts Movement, Art Nouveau artists readily used new materials, machined surfaces, and abstraction in the service of pure design.

    The style was the first major artistic stylistic movement in which mass-produced graphics (as opposed to traditional forms of printmaking, which were not very important for the style) played a key role, often techniques of colour printing developed relatively recently.

    A key influence was the Paris-based Czech artist Alphonse Mucha, who produced a lithographed poster, which appeared on 1 January 1895 in the streets of Paris as an advertisement for the play Gismonda by Victorien Sardou, featuring Sarah Bernhardt. It popularised the new artistic style and its creator to the citizens of Paris. Initially named Style Mucha, (Mucha Style), his style soon became known as Art Nouveau in France. Mucha’s work has continued to experience periodic revivals of interest for illustrators and artists. Interest in Mucha’s distinctive style experienced a strong revival during the 1960s with a general interest in Art Nouveau.

    However, Art Nouveau was not limited to Mucha’s style solely but was interpreted differently by artists from around the world as the movement spread. Artists such as Gustav Klimt, Charles Rennie Mackintosh, Jan Toorop, René Lalique, Antoni Gaudí and Louis Comfort Tiffany, created Art Nouveau works in their own manner. Magazines like Jugend helped publicise the style in Germany, especially as a graphic artform, while the Vienna Secessionists influenced art and architecture throughout Austria-Hungary.

    Two-dimensional Art Nouveau pieces were painted, drawn, and printed in popular forms such as advertisements, posters, labels, magazines, and the like.Japanese wood-block prints, with their curved lines, patterned surfaces, contrasting voids, and flatness of visual plane, also inspired Art Nouveau. Some line and curve patterns became graphic clichés that were later found in works of artists from many parts of the world.

    Art Nouveau and the Erotic

    From VandA Article

    A fetishistic concentration on the erotic potential of the object is implicit in much Art Nouveau – echoing fin  de siècle obsessions in novels and literature when the erotic briefly came to denote the modern.

    Art Nouveau produced erotic sculptural or decorative domestic objects : ink-wells, carafes, centrepieces, candelabra, lamps and figurines – that manipulated the female body to create often playful symbolic narratives. These objects demanded contact – furniture or carafes where the handles are naked women that must be grasped; vessels that metamorphose into women inviting touch; lamps that provocatively pose women in suggestive positions.

    Some were mildly erotic, some were much more direct and in some instances pornographic:

    • Rupert Carabin’s chair of 1898 plays with the physical restraint of the body. A bound female is made to support and envelope a presumably male user. It is a vision of erotic subjugation that is powerfully disturbing.
    • Max Blondat’s humorous door knocker designed for a Parisian brothel, is of a nude female figure peering into the interior of the brothel while simultaneously signifying the pleasures to be obtained within.

    The scale of the production and dissemination of these kinds of objects denoted a widespread ‘taste for the erotic’, not only among upper-class and aristocratic collectors of the more explicit and expensive objects, but also by the middle classes, concerned to achieve the height of modern decorative style in their homes.

    The end of the century also saw the advent of mass advertising. Just as the promise of sex could fill the theatres of Paris, so sex could sell anything from cigarettes and cars to painting and poetry. The erotic content in Art Nouveau advertising ranged from the subtle to the explicit. Designers did not just aim to sell the promise of sexual fulfillment to a male audience, but also, and extremely significantly, they were selling the idea of a sophisticated, decorative and glamorous identity to women – increasingly the dominant consumers. As it was women who often held the domestic purse strings, it was they who came to be associated with shopping.

    Traditional gender divides were reinforced through the symbolic use of male and female imagery. Women’s capacities were traditionally perceived as being for pleasure and instinct. Designers often used used the female body to sell products and for entertainment.

    Many designers used women to sell products.:

    • Alphonse Mucha created images of woman that epitomised the sophisticated and decorative Art Nouveau woman. His strategy of combining women with products sold a lifestyle dream, just as lifestyle became an issue for a growing metropolitan middle class with a disposable income.
    • Gallen-Kallela’s poster Bil-bol for a car dealer makes the promise of sexual fulfillment explicit: in an adaptation of a traditional Finnish folk story, a naked woman is violently snatched and restrained.
    • Leo Putz’s woman in Moderne Galerie seems to offer sex in a playful and surprisingly modern way. The idiom of Putz’s woman is that of the Bond girl. Putz in fact produced explicit erotic material, as did a number of prominent Art Nouveau graphic artists such as Fritz Erier and Aubrey Beardsley.

    Designers used the male body to promote industry and technology – Men’s capacities were perceived as being for action and intellect. The perfect male body emerged in many images of the period, most often when the subject-matter demanded a ‘serious’ approach.The Italian designer Marcello Dudovich’s poster Fisso l’idea employs the muscularity and erotic potential of the male figure to promote ink and pigments. Leopoldo Metlicovitz, Gustav Klimt and Adolf Munzer all created images that used the male body to denote virility and action. These images, although not overtly erotic, sit within and promote the Classical homoerotic ‘cult’ of the male.

    Homoeroticism and androgyny

    The fin de siècle not only witnessed the formation of various constructions of female sexuality, but also the crystallisation of attitudes towards male sexuality. Decadence had become increasingly associated with non-conformity, and sexuality was perceived as another area for experimentation. Photography became a particularly rich area for homoerotic depiction in the period. Works by Baron von Gloedon and Fred Holland Day concentrated on representing the nude male body, both adult and child, often in erotic poses. An important element in homoerotic depiction was androgyny. Androgyny provided a vehicle free from restrictive gender codes and often allowing disturbing messages to be conveyed. Many fin de siècle artists used the androgyne to represent the resolution of what Octave Uzanne called the ‘eternal misery of the body fretted by the soul’. The androgyne could be both man and woman, adult or child, and became the ultimate fin de siècle enigmatic erotic symbol, simultaneously denying sex and providing endless erotic possibilities. Sar Piladan, leader of the Symbolist Rose+Croix group, described the androgyne as the ‘nightmare of decadence’, ‘the sex that denies sex, the sex of eternity’.

    Art Nouveau style was short-lived, collapsing finally in the years prior to the First World War. The fundamental subversiveness of eroticism, its disregard for conventional morality or social structures, was  seen as a destabilising factor as functionality and technological progression came to signify the new modernity,

    Sculpture

    Art Nouveau did not eschew the use of machines, as the Arts and Crafts Movement did. For sculpture, the principal materials employed were glass and wrought iron, resulting in sculptural qualities even in architecture. Ceramics were also employed in creating editions of sculptures by artists such as Auguste Rodin.

    Architecture and interior design

    Art Nouveau in architecture and interior design eschewed the eclectic revival styles of the 19th century. Though Art Nouveau designers selected and ‘modernised’ some of the more abstract elements of Rococo style, such as flame and shell textures, they also advocated the use of very stylised organic forms as a source of inspiration, expanding the ‘natural’ repertoire to use seaweed, grasses, and insects. The softly-melding forms of 17th-century auricular style, best exemplified in Dutch silverware, was another influence.

    Architects tried to harmonize with the natural environment. Hyperbolas and parabolas in windows, arches, and doors are common, and decorative mouldings ‘grow’ into plant-derived forms. Japanese-inspired art and design was championed by the businessmen Siegfried Bing and Arthur Lasenby Liberty at their stores in Paris and London, respectively.Like most design styles, The text above the Paris Metro entrance uses the qualities of the rest of the iron work in the structure.

    Art Nouveau architecture made use of many technological innovations of the late 19th century, especially the use of exposed iron and large, irregularly shaped pieces of glass for architecture. By the start of World War I, however, the stylised nature of Art Nouveau design—which was expensive to produce—began to be disused in favour of more streamlined, rectilinear modernism, which was cheaper and thought to be more faithful to the plainer industrial aesthetic that became Art Deco.

    Art, drawing, and graphics links

    Fine Art and Graphics

    Aubrey Beardsley (1872–1898)

    Alphonse Mucha (1860–1939)

    Edward Burne-Jones

    Gustav Klimt (1862–1918)

    Henri de Toulouse-Lautrec (1864–1901)

    Jan Toorop

    Architects:

    Victor Horta

    Paul Hankar

    František Bílek (1872–1941)

    Ivan Yakovlevich Bilibin (1876–1942)

    Walter Crane (1845–1915)

    Jules Chéret (1836–1932)

    Hans Christiansen (artist) (1866–1945)

    Eugène Gaillard (1862–1933)

    Eugène Grasset (1845–1917)

    Ludwik Konarzewski (1885–1954)

    E. M. Lilien (1874–1925)

    Józef Mehoffer (1869–1946)

    Will H. Bradley (1868–1962)

    Georges de Feure (1868–1943)

    Paul Philippe (1870–1930)

    Erwin Puchinger (1876–1944)

    József Rippl-Rónai (1861–1927)

    Valentin Serov (1865–1911)

    Konstantin Somov (1869–1939)

    Margaret MacDonald (1865–1933)

    Virginia Frances Sterret (1900–1931)

    Théophile Steinlen (1859–1923)

    Henri Privat-Livemont (1861–1936)

    Janos Vaszary (1867–1939)

    Aleardo Terzi (1870–1943)

    Hans Unger (1872–1936)

    Stanisław Wyspiański (1869–1907)

    Eliseu Visconti (1866–1944)

    Elisabeth Sonrel (1874–1953)

    Gerda Wegener (1886–1940)

  • Art Deco

    Art Deco

    Art Deco Google Images

    Art Deco, or Deco, first appeared in France after World War I and flourished internationally in the 1920s, 1930s and 1940s. Deco emerged from the interwar rapid industrialisation, embracing technology. The style is often characterized by rich colours, bold geometric shapes and lavish ornamentation, combining traditional craft motifs with Machine Age imagery and materials. During its heyday, Art Deco represented luxury, glamour, exuberance and faith in social and technological progress. Its popularity waned after World War II. 

     Origins

    Some historians trace Deco’s roots to the Universal Exposition of 1900.After this show a group of artists established an informal collective known as La Société des artistes décorateurs (Society of Decorator Artists) to promote French crafts. Among them were Hector Guimard, Eugène Grasset, Raoul Lachenal, Paul Bellot, Maurice Dufrêne and Emile Decoeur. These artists are said to have influenced the principles of Art Deco.

    In 1905, before the onset of Cubism, Eugène Grasset wrote and published Méthode de Composition Ornementale, Éléments Rectilignes, within which he systematically explored the decorative (ornamental) aspects of geometric elements, forms, motifs and their variations, in contrast with (and as a departure from) the undulating Art Nouveau style of Hector Guimard, so popular in Paris a few years earlier. Grasset stresses the principle that various simple geometric shapes like triangles and squares are the basis of all compositional arrangements.

    The first use of the term Art Deco has been attributed to architect Le Corbusier, who penned a series of articles in his journal L’Esprit nouveau under the headline “1925 Expo: Arts Déco”. He was referring to the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts) organized to showcase new ideas in applied artist. But the style had been in full force in France for several years before that date.

    Deco was heavily influenced by pre-modern art from around the world and observable at the Musée du Louvre, Musée de l’Homme and the Musée national des Arts d’Afrique et d’Océanie. During the 1920s, affordable travel permitted in situ exposure to other cultures. There was also popular interest in archeology due to excavations at Pompeii,Troy, the tomb of Tutankhamun, etc. Artists and designers integrated motifs from ancient Egypt, Mesopotamia, Greece, Rome, Asia, Mesoamerica and Oceania with Machine Age elements.

    Deco was also influenced by Cubism, Constructivism, Functionalism, Modernism, and Futurism.

    The term came into more general use in 1966, when a French exhibition celebrating the 1925 event was held under the title Les Années 25: Art Déco/Bauhaus/Stijl/Esprit Nouveau. Here the term was used to distinguish the new styles of French decorative crafts that had emerged since the Belle Epoque.The term Art Deco has since been applied to a wide variety of works produced during the Interwar period (L’Entre Deux Guerres), and even to those of the Bauhaus in Germany. However, Art Deco originated in France. It has been argued that the term should be applied to French works and those produced in countries directly influenced by France.

    Attributes

    Bevis Hillier defined Art Deco as “an assertively modern style [that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new material [and] the requirements of mass production”. 1968 Art Deco of the ’20s and ’30s.

    Deco emphasizes geometric forms: spheres, polygons, rectangles, trapezoids, zigzags, chevrons, and sunburst motifs. Elements are often arranged in symmetrical patterns. Modern materials such as aluminum, stainless steel, Bakelite, chrome, and plastics are frequently used. Stained glass, inlays, and lacquer are also common. Colors tend to be vivid and high contrast.

    Uses

    Art Deco was a globally popular style and affected many areas of design. It was used widely in consumer products such as automobiles, furniture, cookware, china, textiles, jewelry, clocks, and electronic items such as radios, telephones, and jukeboxes. It also influenced architecture, interior design, industrial design, fashion, graphic arts, and cinema.

    During the 1930s, Art Deco was used extensively for public works projects, railway stations, ocean liners (including the Île de France, Queen Mary, andNormandie), movie palaces, and amusement parks.

    The austerities imposed by World War II caused Art Deco to decline in popularity: it was perceived by some as gaudy and inappropriately luxurious.A resurgence of interest began during the 1960s. Deco continues to inspire designers and is often used in contemporary fashion, jewelry, and toiletries.

    A style related to Art Deco is Streamline Moderne (or Streamline) which emerged during the mid-1930s. Streamline was influenced by modern aerodynamic principles developed for aviation and ballistics to reduce air friction at high velocities. Designers applied these principles to cars (eg Chrysler Airflow of 1933), trains, ships, and even objects not intended to move, such as refrigerators, gas pumps, and buildings.

  • Modernism

    Modernism in design and architecture emerged in the aftermath of the First World War and the Russian Revolution – a period when the artistic avant-garde dreamed of a new world free of conflict, greed and social inequality. It was not a style but a loose collection of ideas. Many different styles can be characterised as Modernist, but they shared certain underlying principles:

    • a rejection of history and applied ornament;
    • a preference for abstraction;
    • a belief that design and technology could transform society.
  • Bauhaus

    The Bauhaus was founded in 1919 in the city of Weimar by German architect Walter Gropius (1883–1969). Its core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts. Gropius explained this vision for a union of art and design in the Proclamation of the Bauhaus (1919), which described a utopian craft guild combining architecture, sculpture, and painting into a single creative expression. Gropius developed a craft-based curriculum that would turn out artisans and designers capable of creating useful and beautiful objects appropriate to this new system of living.

    The Bauhaus combined elements of both fine arts and design education. The curriculum commenced with a preliminary course that immersed the students, who came from a diverse range of social and educational backgrounds, in the study of materials, color theory, and formal relationships in preparation for more specialized studies. This preliminary course was often taught by visual artists, including Paul Klee (1987.455.16), Vasily Kandinsky (1866–1944), and Josef Albers (59.160), among others.

    See more by Alexandra Griffith Winton Met Museum

    Typography

    One of the most essential components of the Bauhaus was the effective use of rational and geometric letterforms. Moholy-Nagy and Albers believed that sans serif typefaces were the future.

    Stencil by Joseph Albers: Albers designed a series of stencil faces while teaching at the Dessau Bauhaus. The typeface is based on a limited palette of geometric forms intended to remove any other artistic elements like expressionism from the forms.  Drawn on a grid, the elements of square, triangle, and circle were combined in a size ratio of 1:3.to form letters with an economy of form. Never intended for text and is difficult to read, but the face was designed for use on posters and in large scale signs.

    Universal type Herbert Bayer: geometric forms made by strokes of universal thickness. Designed to be used in print.

  • International Swiss Style

    International Swiss Style

    edited from Wikipedia International Topographic Style

    Overview

    The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands and Germany in the 1920s and developed by designers in Switzerland during the 1950s. The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art.

    It emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this day.

    History

    The style emerged from a desire to represent information without the influence of associated meaning; i.e.)objective information. In the year of 1896 the Akzidenz Grotesk Typeface was released by H. Berthold AG type foundry as an attempt to capture an objective style, and from this point the International Typographic style evolved as a modernist graphic movement that sought to clearly convey messages in a universally straightforward manner.

    Two major Swiss design schools are responsible for the early years of International Typographic Style. A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Zurich School of the Applied Arts (Kunstgewerbeschule) and began developing a graphic design and typography course. He did not teach a specific style to his students, rather he taught a philosophy of style that dictated “the solution to the design problem should emerge from its content.”This idea of the solution to the design emerging from the problem itself was a reaction to previous artistic processes focused on “beauty for the sake of beauty” or “the creation of beauty as a purpose in and of itself”. Keller’s work uses simple geometric forms, vibrant colors and evocative imagery to further elucidate the meaning behind each design. Other early pioneers include Théo Ballmer and Max Bill.

    The 1950s saw the distillation of International Typographic Style elements into sans-serif font families such as Univers. Univers paved the way for Max Miedinger and collaborator Edouard Hoffman to design the typeface Neue Haas Grotesk, which would be later renamed Helvetica. The goal with Helvetica was to create a pure typeface that could be applied to longer texts and that was highly readable. The movement began to coalesce after a periodical publication began in 1959 titled New Graphic Design, which was edited by several influential designers who played major roles in the development of International Typographic Style. The format of the journal represented many of the important elements of the style—visually demonstrating the content—and was published internationally, thus spreading the movement beyond Switzerland’s borders. One of the editors, Josef Müller-Brockmann, “sought an absolute and universal form of graphic expression through objective and impersonal presentation, communicating to the audience without the interference of the designer’s subjective feelings or propagandist techniques of persuasion.” Many of Müller-Brockmann’s feature large photographs as objective symbols meant to convey his ideas in particularly clear and powerful ways.

    After World War II international trade began to increase and relations between countries grew steadily stronger. Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.

    One of the first American designers to integrate Swiss design with his own was Rudolph de Harak. The influence of International Typographic Style on deHarak’s own works can be seen in his many book jacket designs for McGraw-Hill publishers in the 1960s. Each jacket shows the book title and author, often aligned with a grid—flush left, ragged-right. One striking image covers most of the jacket, elucidating the theme of the particular book. International Typographic Style was embraced by corporations and institutions in America from the 1960s on, for almost two decades. One institution particularly devoted to the style was MIT.

    Experimental Jetset Lars Muller Norm
    Wim Crouwel

    Associated movements

    During 1900s other design based movements were formulating, influencing and influenced by the International Typographic movement. These movements emerged within the relationships between artistic fields including architecture, literature, graphic design, painting, sculpting etc.

    De Stijl was a Dutch artistic movement that saw prominence in the period between 1917-1930. Referred to as neoplasticism, this artistic strategy sought to reflect a new Utopian ideal of spiritual harmony and order. It was a form of pure abstraction through reduction to the essentials of form and colour, employing vertical and horizontal layouts using only black and white and primary colors. Proponents of this movement included painters like Piet Mondrian, Vilmes Huszar and Bart van der Hoff as well as architects like Gerrit Rietveld, Robert van’t Hoff and J.J.P. Oud.

    Bauhaus was a German-based movement that emphasized purity of geometry, absence of ornamentation and the motto ‘form follows function’. This was a school of thought that combined craftsmaking with the fine arts and was founded by Walter Gropius. The goal was to work towards the essence of the form follows function relationship to facilitate a style that could be applied to all design problems; the International Style.

    Constructivism was an art/architectural philosophy that emerged from Russia in 1920s. The style develops by assorted mechanical objects that are combined into abstract mobile structural forms. Hallmarks of the movement include geometric reduction, photo-montage and simplified palettes.

    Suprematism, which arose in 1913, is another Russian art movement similarly focused on the simplification and purity of geometric forms to speak to values of spirituality.

    All of these movements including the International Typographic styles are defined by reductionist purity as a visually compelling strategy of conveying messages through geometric and colour-based hierarchies.

  • Experimental Typography

    Experimental Typography

    The medium is the message: Marshall McLuhan

    Do not mistake legibility for communication:

    David Carson

    The Medium is the Message

    Mapping Meaning and Defining Spaces

    Typo-anarchy and the DIY of Design

    Visual Poetry

    Small Screen (Bigger Picture)

    Notes from Teal Triggs The Typographic Experiment: Radical Innovation in Contemporary Type Design

    Experimental means ‘a valid means of rational investigation, of taking risks and viewing those risks as crucial to the development of the overall design process’ p007

    • Identified usually with avant-garde – rejecting existing traditions or canons of style but it may also take forward ideas and develop original positions. But avant-garde moves quickly to mainstream in the search for the next ‘new thing’.
    • Communication with the audience is also constantly renegotiated as they become quickly accustomed to ‘the new’.
    • Expressive – the way language is articulated through the use and arrangement of type to enhance communication. Distinct from emotive or illustrative treatment of letterforms which often eclipses the clear presentation of the message.

    Development

    Concrete Poetry

    Concrete, pattern, or shape poetry is an arrangement of linguistic elements in which the typographical effect is more important in conveying meaning than verbal significance. As such, concrete poetry relates more to the visual than to the verbal arts and there is a considerable overlap in the kind of product to which it refers.
    It is difficult to define:”a printed concrete poem is ambiguously both typographic-poetry and poetic-typography” (Houédard). Works cross artistic boundaries into the areas of music and sculpture, or can alternatively be defined as sound poetry, visual poetry, found poetry and typewriter art.

    Despite blurring of artistic boundaries, however, concrete poetry can be viewed as taking its place in a predominantly visual tradition stretching over more than two millennia that seeks to draw attention to the word in the space of the page, and to the spaces between words, as an aid to emphasising their significance.

    Source: edited from Wikipedia. References to be followed up and expanded as part of my exploration of experimental typography.
    Google images
    You Tube

    History

    Greece

    Shaped poetry was popular in Greek Alexandria during the 3rd and 2nd centuries BCE.
    Simmias of Rhodes poems in the shape of an egg, wings and a hatchet
     Theocritus’ pan-pipes.

    15th and 16th Century church

    Gerechtigkeitsspirale (spiral of justice), a relief carving by Erhart Falckener of a poem at the pilgrimage church of St. Valentin in the German town of Hesse. The text is carved in the form of a spiral on the front of one of the church pews.  
    George Herbert‘s “Easter Wings” (1633), printed sideways on facing pages so that the lines would call to mind angels flying with outstretched wings
    Early religious examples of shaped poems in English include “Easter Wings” and “The Altar” in George Herbert’s The Temple (1633)
    Robert Herrick’s “This cross tree here” (in the shape of a cross) from his Noble Numbers (1647).
    Aldus Manutius pattern poems

    Jewish and Islamic calligraphy

    creation of images of natural objects without directly breaking the prohibition of creating “graven images” that might be interpreted as idolatry.
    Micrography: Hebrew-speaking artists created pictures using tiny arrangements of Biblical texts organized usually on paper in images which illustrate the text used.
    Islamic calligraphy.

    19th and 20th century

    France

    ‘poems’  simplified to a simple arrangement of the letters of the alphabet.

    • Louis Aragon, for example, exhibited the sequence from a to z and titled it “Suicide” (1926)
    • Kurt Schwitters’ “ZA (elementary)” has the alphabet in reverse
    • Catalan writer Josep Maria Junoy (1885-1955) placed just the letters Z and A at the top and bottom of the page under the title “Ars Poetica”
    • Dutch typographer H.N. Werkman in 1920s progressed to using the typewriter to create abstract patterns (which he called tiksels), using not just letters but also purely linear elements.
    • ‘typestracts’ of the concrete poet Dom Sylvester Houédard during the 1960s.

    Post-war concrete poetry

    Brazil

    During the early 1950s two Brazilian artistic groups producing severely abstract and impersonal work were joined by poets linked to the São Paolo magazine Noigrandes who began to treat language in an equally abstract way. Their work was termed “concrete poetry” after they exhibited along with the artists in the National Exhibition of Concrete Art (1956/57). The poets included Augusto de Campos, Haroldo de Campos and Décio Pignatari, who were joined in the exhibition by Ferreira Gullar, Ronaldo Azeredo and Wlademir Dias Pino from Rio de Janeiro. In 1958 a Brazilian concrete poetry manifesto was published and an anthology in 1962.

    Europe

    Houedard: inspired by 1962 publication in The Times Literary Supplement of a letter from the Brazilian E.M. de Melo e Castro. His work was  produced principally on the typewriter but approximates more to painterly and sculptural procedures.
    Ian Hamilton Finlay :Ian Hamilton Finlay’s concrete poetry began on the page but then moved increasingly towards three dimensional figuration and afterwards to site-specific art in the creation of his sculpture garden at Little Sparta.

    Ian Hamilton Finlay sculpture in Stuttgart, 1975; the word schiff (ship) is carved in reverse and can only be decoded when it floats reflected on water (Wikipedia)

    Edwin Morgan Edwin Morgan’s experiments with concrete poetry include elements of found poetry ‘discovered’ by misreading and isolating elements from printed sources. “Most people have probably had the experience of scanning a newspaper page quickly and taking a message from it quite different from the intended one. I began looking deliberately for such hidden messages…preferably with the visual or typographical element part of the point.”

    Eugen Gomringer considered that a poem should be “a reality in itself” rather than a statement about reality, and “as easily understood as signs in airports and traffic signs”.

    Henri Chopin’s work was related to his musical treatment of the word.

    Kenelm Cox (1927-68) was a kinetic artist “interested in the linear, serial aspects of visual experience but particularly in the process of change,” whose revolving machines transcended the static page in being able to express this.

    Bob Cobbing, who was also a sound poet, had been experimenting with typewriter and duplicator since 1942. Of its possibilities in suggesting the physical dimension of the auditory process, he declared that “One can get the measure of a poem with the typewriter’s accurate left/right & up & down movements; but superimposition by means of stencil and duplicator enable one to dance to this measure.”

    American Minimalist artist Carl André, beginning from about 1958 and in parallel with his changing artistic procedures.
    Tom Phillips  visual artist, who uses painterly and decorative procedures to isolate them on the page. In A Humument he explores unintended concordances of meaning.