Tag: modernism

  • Modernism

    Modernism in design and architecture emerged in the aftermath of the First World War and the Russian Revolution – a period when the artistic avant-garde dreamed of a new world free of conflict, greed and social inequality. It was not a style but a loose collection of ideas. Many different styles can be characterised as Modernist, but they shared certain underlying principles:

    • a rejection of history and applied ornament;
    • a preference for abstraction;
    • a belief that design and technology could transform society.
  • Constructivism

    Constructivism

    Constructivism was primarily an art and architectural movement originating in Russia after World War 1. It rejected the idea of art for arts’ sake and the traditional bourgeois class of society to which previous art had been catered. Instead it favoured art as a practise directed towards social change or that would serve a social purpose. The movement sought to push people to rebuild society in a Utopian model rather than the one that had led to the war.

    The term construction art was first coined by Kasmir Malevich in reference to the work of Aleksander Rodchenko. Graphic Design in the constructivism movement ranged from the production of product packaging to logos, posters, book covers and advertisements. Rodchenko’s graphic design works became an inspiration to many people in the western world including Jan Tschichold and the design motif of the constructivists is still borrowed, and stolen, from in much of graphic design today.

    See also:

    Constructivist typography  Google images

    • Naum Gabo  wikipedia
    • Mayakovsky (poet)
    • Aleksandr Rodchenko

  • Bauhaus

    The Bauhaus was founded in 1919 in the city of Weimar by German architect Walter Gropius (1883–1969). Its core objective was a radical concept: to reimagine the material world to reflect the unity of all the arts. Gropius explained this vision for a union of art and design in the Proclamation of the Bauhaus (1919), which described a utopian craft guild combining architecture, sculpture, and painting into a single creative expression. Gropius developed a craft-based curriculum that would turn out artisans and designers capable of creating useful and beautiful objects appropriate to this new system of living.

    The Bauhaus combined elements of both fine arts and design education. The curriculum commenced with a preliminary course that immersed the students, who came from a diverse range of social and educational backgrounds, in the study of materials, color theory, and formal relationships in preparation for more specialized studies. This preliminary course was often taught by visual artists, including Paul Klee (1987.455.16), Vasily Kandinsky (1866–1944), and Josef Albers (59.160), among others.

    See more by Alexandra Griffith Winton Met Museum

    Typography

    One of the most essential components of the Bauhaus was the effective use of rational and geometric letterforms. Moholy-Nagy and Albers believed that sans serif typefaces were the future.

    Stencil by Joseph Albers: Albers designed a series of stencil faces while teaching at the Dessau Bauhaus. The typeface is based on a limited palette of geometric forms intended to remove any other artistic elements like expressionism from the forms.  Drawn on a grid, the elements of square, triangle, and circle were combined in a size ratio of 1:3.to form letters with an economy of form. Never intended for text and is difficult to read, but the face was designed for use on posters and in large scale signs.

    Universal type Herbert Bayer: geometric forms made by strokes of universal thickness. Designed to be used in print.

  • International Swiss Style

    International Swiss Style

    edited from Wikipedia International Topographic Style

    Overview

    The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands and Germany in the 1920s and developed by designers in Switzerland during the 1950s. The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art.

    It emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this day.

    History

    The style emerged from a desire to represent information without the influence of associated meaning; i.e.)objective information. In the year of 1896 the Akzidenz Grotesk Typeface was released by H. Berthold AG type foundry as an attempt to capture an objective style, and from this point the International Typographic style evolved as a modernist graphic movement that sought to clearly convey messages in a universally straightforward manner.

    Two major Swiss design schools are responsible for the early years of International Typographic Style. A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Zurich School of the Applied Arts (Kunstgewerbeschule) and began developing a graphic design and typography course. He did not teach a specific style to his students, rather he taught a philosophy of style that dictated “the solution to the design problem should emerge from its content.”This idea of the solution to the design emerging from the problem itself was a reaction to previous artistic processes focused on “beauty for the sake of beauty” or “the creation of beauty as a purpose in and of itself”. Keller’s work uses simple geometric forms, vibrant colors and evocative imagery to further elucidate the meaning behind each design. Other early pioneers include Théo Ballmer and Max Bill.

    The 1950s saw the distillation of International Typographic Style elements into sans-serif font families such as Univers. Univers paved the way for Max Miedinger and collaborator Edouard Hoffman to design the typeface Neue Haas Grotesk, which would be later renamed Helvetica. The goal with Helvetica was to create a pure typeface that could be applied to longer texts and that was highly readable. The movement began to coalesce after a periodical publication began in 1959 titled New Graphic Design, which was edited by several influential designers who played major roles in the development of International Typographic Style. The format of the journal represented many of the important elements of the style—visually demonstrating the content—and was published internationally, thus spreading the movement beyond Switzerland’s borders. One of the editors, Josef Müller-Brockmann, “sought an absolute and universal form of graphic expression through objective and impersonal presentation, communicating to the audience without the interference of the designer’s subjective feelings or propagandist techniques of persuasion.” Many of Müller-Brockmann’s feature large photographs as objective symbols meant to convey his ideas in particularly clear and powerful ways.

    After World War II international trade began to increase and relations between countries grew steadily stronger. Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.

    One of the first American designers to integrate Swiss design with his own was Rudolph de Harak. The influence of International Typographic Style on deHarak’s own works can be seen in his many book jacket designs for McGraw-Hill publishers in the 1960s. Each jacket shows the book title and author, often aligned with a grid—flush left, ragged-right. One striking image covers most of the jacket, elucidating the theme of the particular book. International Typographic Style was embraced by corporations and institutions in America from the 1960s on, for almost two decades. One institution particularly devoted to the style was MIT.

    Experimental Jetset Lars Muller Norm
    Wim Crouwel

    Associated movements

    During 1900s other design based movements were formulating, influencing and influenced by the International Typographic movement. These movements emerged within the relationships between artistic fields including architecture, literature, graphic design, painting, sculpting etc.

    De Stijl was a Dutch artistic movement that saw prominence in the period between 1917-1930. Referred to as neoplasticism, this artistic strategy sought to reflect a new Utopian ideal of spiritual harmony and order. It was a form of pure abstraction through reduction to the essentials of form and colour, employing vertical and horizontal layouts using only black and white and primary colors. Proponents of this movement included painters like Piet Mondrian, Vilmes Huszar and Bart van der Hoff as well as architects like Gerrit Rietveld, Robert van’t Hoff and J.J.P. Oud.

    Bauhaus was a German-based movement that emphasized purity of geometry, absence of ornamentation and the motto ‘form follows function’. This was a school of thought that combined craftsmaking with the fine arts and was founded by Walter Gropius. The goal was to work towards the essence of the form follows function relationship to facilitate a style that could be applied to all design problems; the International Style.

    Constructivism was an art/architectural philosophy that emerged from Russia in 1920s. The style develops by assorted mechanical objects that are combined into abstract mobile structural forms. Hallmarks of the movement include geometric reduction, photo-montage and simplified palettes.

    Suprematism, which arose in 1913, is another Russian art movement similarly focused on the simplification and purity of geometric forms to speak to values of spirituality.

    All of these movements including the International Typographic styles are defined by reductionist purity as a visually compelling strategy of conveying messages through geometric and colour-based hierarchies.

  • El Lissitsky

    El Lissitsky

    Lazar Markovich Lissitzky (1890 – 1941), better known as El Lissitzky  was a Russian artist, designer, photographer, typographer, polemicist and architect. He was an important figure of the Russian avant garde, helping develop suprematism with his mentor, Kazimir Malevich, and designing numerous exhibition displays and propaganda works for the former Soviet Union. His work greatly influenced the Bauhaus and constructivist movements, and he experimented with production techniques and stylistic devices that would go on to dominate 20th-century graphic design.

    El Lissitzky was devoted to the idea of creating art with power and purpose, art that could invoke change and saw the artist of an agent of change. “das zielbewußte Schaffen” (goal-oriented creation).

    Book and Graphic Design

    Lissitsky’s work with book and periodical design was perhaps some of his most accomplished and influential. He perceived books as permanent objects that were invested with power. This power was unique in that it could transmit ideas to people of different times, cultures, and interests, and do so in ways other art forms could not.

    In contrast to the old monumental art [the book] itself goes to the people, and does not stand like a cathedral in one place waiting for someone to approach . . . [The book is the] monument of the future.

    Lissitzky  began his career illustrating Yiddish children’s books in an effort to promote Jewish culture in Russia, a country that was undergoing massive change at the time and that had just repealed its antisemitic laws. In a visual retelling of the traditional Jewish Passover song Had gadya (One Goat)which El Lissitzky integrated letters with images through a system that matched the color of the characters in the story with the word referring to them. In the designs for the final page , El Lissitzky depicts the mighty “hand of God” slaying the angel of death, who wears the tsar’s crown.  Visual representations of the hand of God would recur in numerous pieces throughout his entire career, most notably with his 1925 photomontage self-portrait The Constructor, which prominently featured the hand.

    In the late 1920s Lissitzky began experimenting with print media again. He launched radical innovations in typography and photomontage. He even designed a photomontage birth announcement in 1930 for his recently born son, Jen. The image itself is seen as being another personal endorsement of the Soviet Union, as it superimposed an image of the infant Jen over a factory chimney, linking Jen’s future with his country’s industrial progress.

    In the late 1930s Lissitzky’s work on the USSR im Bau (USSR in construction) magazine took his experimentation and innovation with book design to an extreme. In issue #2 he included multiple fold-out pages, presented in concert with other folded pages that together produced design combinations and a narrative structure that was completely original. Each issue focused on a particular issue of the time – a new dam being built, constitutional reforms, Red Army progress and so on.

     Prouns

    In May 1919, on invitation from fellow Jewish artist Marc Chagall, El Lissitzky returned to Vitebsk to teach graphic arts, printing, and architecture at the newly formed People’s Art School.  Chagall also invited other Russian artists, most notably the painter and art theoretician Kazimir Malevich and El Lissitzky’s former teacher, Yehuda Pen.

    1919 propaganda poster “Beat the Whites with the Red Wedge”. The image of the red wedge shattering the white form, simple as it was, communicated a powerful message that left no doubt in the viewer’s mind of its intention. The piece is often seen as alluding to the similar shapes used on military maps and, along with its political symbolism, was one of El Lissitzky’s first major steps away from Malevich’s non-objective suprematism into a style his own.

    In January 17, 1920, Malevich and El Lissitzky co-founded the short-lived Molposnovis (Young followers of a new art), a proto-suprematist association of students, professors, and other artists. After a brief and stormy dispute between “old” and “young” generations, and two rounds of renaming, the group reemerged as UNOVIS (Exponents of the new art) in February. The group,  disbanded in 1922, but was pivotal in the dissemination of suprematist ideology in Russia and abroad and launch El Lissitzky’s status as one of the leading figures in the avant garde.

    “The artist constructs a new symbol with his brush. This symbol is not a recognizable form of anything that is already finished, already made, or already existent in the world – it is a symbol of a new world, which is being built upon and which exists by the way of the people.”

    The exact meaning of “Proun” was never fully revealed, with some suggesting that it is a contraction of proekt unovisa (designed by UNOVIS) or proekt utverzhdenya novogo (Design for the confirmation of the new). Proun was essentially El Lissitzky’s exploration of the visual language of suprematism with spatial elements, utilizing shifting axes and multiple perspectives. Suprematism at the time was conducted almost exclusively in flat, 2D forms and shapes. El Lissitzky, with a taste for architecture and other 3D concepts, tried to expand suprematism beyond this. In Prouns, the basic elements of architecture – volume, mass, color, space and rhythm – were subjected to a fresh formulation in relation to the new suprematist ideals.  Jewish themes and symbols also sometimes made appearances in his Prounen, usually with El Lissitzky using Hebrew letters as part of the typography or visual code. His Proun works (known as Prounen) spanned over a half a decade, evolving from straightforward paintings and lithographs into fully three-dimensional installations that laid the foundation for his later experiments in architecture (architectons) and exhibition design.  Through his Prouns, utopian models for a new and better world were developed.

    Bauhaus and De Stijl

    In 1921, roughly concurrent with the demise of UNOVIS, suprematism was beginning to fracture into two ideologically adverse halves, one favoring Utopian, spiritual art and the other a more utilitarian art that served society. El Lissitzky was fully aligned with neither and left Vitebsk in 1921. He took a job as a cultural representative of Russia and moved to Berlin where he worked with and influenced important figures of the Bauhaus and De Stijl movements, most notably Kurt Schwitters, László Moholy-Nagy, and Theo van Doesburg. Together with Schwitters and van Doesburg, El Lissitzky presented the idea of an international artistic movement under the guidelines of constructivism while also working with Kurt Schwitters on the issue Nasci (Nature) of the periodical Merz, and continuing to illustrate children’s books.

    Horizontal skyscrapers and exhibitions of the 1920s

    In 1923–1925, El Lissitzky proposed and developed the idea of horizontal skyscrapers (Wolkenbügel, “cloud-irons”). Lissitzky argued that as long as humans cannot fly, moving horizontally is natural and moving vertically is not. Thus, where there is not sufficient land for construction, a new plane created in the air at medium altitude should be preferred to an American-style tower. These buildings, according to Lissitzky, also provided superior insulation and ventilation for their inhabitants.

    “1926. My most important work as an artist begins: the creation of exhibitions.”

    In June 1926, Lissitzky designed an exhibition room for the Internationale Kunstausstellung art show in Dresden and the Raum Konstruktive Kunst (Room for constructivist art) and Abstraktes Kabinett shows in Hanover, and perfected the 1925 Wolkenbügel concept in collaboration with Mart Stam.

    One of his most notable exhibits was the All-Union Polygraphic Exhibit in Moscow in August–October 1927, where Lissitzky headed the design team for “photography and photomechanics” (i.e. photomontage) artists and the installation crew. His work was perceived as radically new, especially when juxtaposed with the classicist designs of Vladimir Favorsky (head of the book art section of the same exhibition) and of the foreign exhibits.

    In the 1928 Press Show scheduled for April–May 1928 the Soviets rented the existing central pavilion, the largest building on the fairground and the Soviet program designed by Lissitsky revolved around the theme of a film show, with nearly continuous presentation of the new feature films, propagandist newsreels and early animation, on multiple screens inside the pavilion and on the open-air screens. His work was praised for near absence of paper exhibits; “everything moves, rotates, everything is energized” Lissitzky also designed and managed on site less demanding exhibitions like the 1930 Hygiene show in Dresden.

    Final years

    In 1932, Stalin closed down independent artists’ unions; former avant-garde artists had to adapt to the new climate or risk being officially criticised or even blacklisted. El Lissitzky retained his reputation as the master of exhibition art and management into late thirties. In 1941, his tuberculosis worsened, but he continued to produce works, one of his last being a propaganda poster for Russia’s efforts in World War II, titled “Davaite pobolshe tankov!” (Give us more tanks!) He died on December 30, 1941, in Moscow.

     

     

     

     

  • Varvara Stepanova

    Varvara Stepanova (1894-1958) was a Russian painter, photographer and designer. She was influential as member of the Russian avant-garde movement and, later in her career, she would refer to herself as a constructivist. Her work shows a direct influence of the Cubists and the Futurist art movements and she spent her career dedicated to trying to use her work to create revolutionary change within society.

    Life

    Varvara Stepanova was born in a peasant family in Kovno (Kaunas), Lithuania. In 1910 she entered the Kazan Art School, where she met Rodchenko, her future husband and life-long colleague. Still at school she bought herself a Singer sewing machine, worked as a seamstress and learned dress design. She designed Cubo-Futurist work for several artists’ books, and studied under Jean Metzinger at Académie de La Palette, an art academy where the painters André Dunoyer de Segonzac and Henri Le Fauconnier also taught. She was a friend of the feminist artist and printmaker Lubov Popova.

    In the years before the Russian Revolution of 1917 she and Rodchenko leased an apartment in Moscow, owned by Wassily Kandinsky. In 1917 Stepanova began creating her innovative non-objective and graphic poetry, based on expressive combinations of sounds and their corresponding expression in form and color. In 1918 she published her books of graphic poetry “Rtny Khonle”, “Zigra Ar”, “Globolkim”. In her 1919 series of “Figures” the artist has moved towards shematization of the human figure. She painted them in geometrical simplified forms, in vivid and bold colors, against dark background or made of larger forms, busy with some kind of well-familiar human activity and social interaction: dance, play, music, walk. Rarely did the subject repeat. There is almost no trace of brush strokes, the paint was applied directly over a stecil plate, making the texture uniform. For the figures of 1920 a white backround was introduced, disattaching the figures as it was from their surroundings. At this time she also worked as assistant director of the Art and Literature section of IZO Narkompros (1919-1920).

    In the years following the revolution, Stepanova involved herself in poetry, philosophy, painting, graphic art, stage scenery construction, and textile and clothing designs. She contributed work to the Fifth State Exhibition and the Tenth State Exhibition, both in 1919.

    Constructivism

    In 1921, together with Aleksei Gan, Rodchenko and Stepanova formed the first Working Group of Constructivists, (the INKhUK 1920-1923) and was their research secretary. Together they redefined the concepts of composition and construction – they considered an object’s form already incorporated most of the construction and composition in its very structure; and therefore the designer artist’s role was to help bring it together in practical ways by use of colour and material design. They rejected fine art in favour of graphic design, photography, posters, and political propaganda.

    In her paper on Constructivism Stepanova wrote: “Industry and technology are developing continuously. … The realization of ideal beauty is thereby eliminated as a function of artistic activity, forcing the artist to move into industrial production in order to apply his objective knowledge of forms and constructions.” And then: “The intellect is our point of departure, taking the place of the ‘soul’ of idealism. From this it follows that, on the whole, Constructivism is also intellectual production (And not thought alone) incompatible with the spiritualuty of artistic activity”.

    In 1920-1921 the Constructivism group advanced from their definition “from invention to construction” to “from construction production”. They attempted to introduce various production art into the VKhUTEMAS.

    In 1920-1922 Stepanova was a member of the Presidium of the IZO section of the Union of Art Workers (RABIS), and taught in the studio at Krupskaya Academy for Communist Education (1920-1925).

    A pair of “5×5=25” exhibitions was held in the Union of Poets hall, with participation of five artists (A. Vesnin, L.Popova, A.Rodchenko, V.Stepanova, A.Exter), exhibiting five works each. The forum was used to announce the mvoe of the Constructivism artists from the easel to design and production. The second of the two, which was dedicated to graphic works, included designs  for construction of stage portals. This attracted the interest of Meierkhold, who invited Popova nad Stepanova to work in his theater.

    Stepanova declared in her text for the 1921 exhibition 5×5=25, held in Moscow: ‘Composition is the contemplative approach of the artist. Technique and Industry have confronted art with the problem of construction as an active process and not reflective. The ‘sanctity’ of a work as a single entity is destroyed. The museum which was the treasury of art is now transformed into an archive’.

    Theatre sets

    She designed the sets for The Death of Tarelkin in 1922. An adaptaion of play by A.Sokhovo-Kobylin, this was a total innovation in the theatre world. Stepanova made her set fully interactive with the actors and their play. The set was a combination of individual mechanical devices, designed to look like the most basic furniture, uniform in appearance and transforming at the actor’s will. The play itself included acrobatics and other fair-entertainment performance techniques, which interacted neatly with the set. The costumes were made of dark blue and light gray fablic, in stark geometric design.

    Clothing design and textiles

    In clothing design Stepanova developed the approach of “prozodezhda” (professional clothing) at a new angle: she differentiated between several groups of clothing, according to utilization. She designed several basic models, which could then be modified for the particular profession. In all she made the distiction between working “prozodezhda”, “sportodezhda” (sport clothing) and “spetzodezhda” (specialized clothing incorporating extra requirements, as for pilots, surgeons, firement etc). In article printed in the journal “LEF” 1923 the following observation is made: “Fashion, which psychologically reflects our daily life, habits and aestethic taste, is giving way to clothing organized for working in various branches of labor, for a specific social function, to clothing which can be worn only during the work process, to clothing which had no self-sufficient value outside real life”.

    In addition, she considered that the clothing has no need of additional decoration. The very seams, the design, the pockets, the fastening etc. are to provide the form; while the fabric design gives the color and visual pattern.

    From here the next step of fabric design was a very logical transition. Stepanova wrote: “We are now approaching a point where a gulf separating the fabric itself and the ready-made garment is becoming a serious obstacle to improving the quality of our cloting production. Itis time to move from designing clothing to designing the structure of fabric. This will allow the textile industry to jettison its present excessive variety, and help it standardize and improve, at long last, the quality of its production”.

    In the year the artist worked at the First Textile Printing factory she  designed more than 150 different fabrics. About two dozen were put into production. This was the very action upon the slogan “from construction into production”. Popova and Stepanova did not limit themselves in the textile industry with pattern design of the fabric. They were actively involved in incorporating designs into the production process, perfecting the printing processes; worked out models and cuts. To understand the processes and work together with its technological developers and engineers was essential in their approach. They strived to incorporate the design from within the very fabric, weave it in, dye it in, design the very physical properties of the fabric. And outside the process – there was the advertising of the industry and its achievements.

    In 1923 Stepanova became professor in the Textile Department at VKhUTEMAS. She held the view that the faculty needed to teach designer-artists, “artist-constructor in the textile industry, not an applied artist”. She made her students carry a special notebook, noting in it the people’s manner of dress, then anylizing it; created assignments of designing window-displays for fabric stores; designing actual clothes for people.Book illustration was Stepanova’s most consistent activity for over 30 years, from 1924 to 1958. In this field she was able to fully exploit her organizational and managerial skills along with the artistic and technical design of the polygraphic industry. She was a permanent staff member of the journals “LEF” and “New LEF” in 1923-1927. In 1933-1934 she served as an art editor for the “Partizdat” publishing house. When the conditions became difficult, in the 30s, 40s and 50s, she was forced to move more to the duties of technical editor, publisher and editorial secretary. But in the 20s this was the industry most suitable for the graphic expression of Constructivism – in the book, the poster, the periodicals of the time.

    During the WWII Stepanova and Rodchenko were evacuated to Perm and Ocher in Molotov District, and worked in the Ocher Agit-poster studio (1941-1942). At the end of 1942 they returned to their old apartment in Moscow.

    Varvara Stepanova died May 20th 1958

  • Kurt Schwitters

    Kurt Hermann Eduard Karl Julius Schwitters (1887 –  1948) was a German artist painter, sculptor, graphic designer, typographer and writer. He worked in several genres and media, including Dada, Constructivism, Surrealism, poetry, sound, and what came to be known as installation art. He is most famous for his collages, called Merz Pictures.

    Studied at the School of Arts and Crafts in Hanover 1908-9 and at Dresden Academy 1909-14.

    Influenced by Expressionism and Cubism 1917-18.

    In 1918 created his own form of Dada in Hanover called ‘Merz’, using rubbish materials such as labels, bus tickets and bits of broken wood in his collages and constructions. Friendship with Arp, Hausmann and van Doesburg. Published the first edition of Anna Blume (a collection of poems and prose pieces) in 1919 and the magazine Merz 1923-32. First one-man exhibition at the Galerie Der Sturm, Berlin, 1920. Began in 1923 to build fantastic Merz constructions in his house in Hanover (the first ‘Merzbau’).

    Spent the summers in Norway from 1931 and emigrated in 1937 to Lysaker near Oslo. Fled to England in 1940, spent seventeen months in internment camps, then lived 1941-5 in London. Moved in 1945 to Ambleside in the Lake District. In the last months of his life, he began a further Merz construction in an old barn at Langdale. Died at Kendal.

    See Wikipedia article

    Colour and Collage

    Ursonate Sound Poem

  • Joseph Muller Brockman

    Josef Müller-Brockmann (May 9, 1914 – August 30, 1996) was a Swiss graphic designer and teacher. He is recognised for his simple designs and his clean use of typography (notably Akzidenz-Grotesk), shapes and colours which inspire many graphic designers in the 21st century.

    Each letter has its own personality …the forms of letters can create simultaneously both tension and nobility…The new typography differs from the old in that it is the first to try to develop the outward appearance from the function of the text…uses the background as an element of design which is on a par with other elements.
    (Muller-Brockman)

    Work and books

    Many of Müller-Brockmann’s works can be found in the online gallery “Blanka”

    Müller-Brockman was author of several books on design and visual communication.

    • The Graphic Artist and his Design Problems (Gestaltungsprobleme des Grafikers), Teufen, 1961
    • A History of Visual Communication (Geschichte der visuellen Kommunikation), Niederteufen, 1971
    • History of the Poster (Geschichte des Plakates), co-author Shizuko Yoshikawa, Zurich, 1971
    • Grid Systems in Graphic Design (Rastersysteme für die visuelle Gestaltung), Niederteufen, 1981
    • Graphic Design in IBM: Typography, Photography, Illustration, Paris, 1988
    • Fotoplakate: Von den Anfängen bis zur Gegenwart, co-author Karl Wobmann, Aarau, 1989
    • Mein Leben: Spielerischer Ernst und ernsthaftes Spiel (autobiography), Baden, 1994

    Biography

    Muller-Brockmann studied architecture, design and history of art at both the University and Kunstgewerbeschule in Zürich. In 1936 he opened his Zurich studio specialising in graphic design, exhibition design and photography. From 1951 he produced concert posters for theTonhalle in Zurich. In 1958 he became a founding editor of New Graphic Design along with R.P. Lohse, C. Vivarelli, and H. Neuburg. In 1966 he was appointed European design consultant to IBM.

    See:
    Layout
    Modernist Typography

  • Massimo Vignelli

    Massimo Vignelli (1931 – 2014) was an Italian designer who worked firmly within the Modernist tradition. He focused on simplicity through the use of basic geometric forms in all his work. He worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella.

    If you can design one thing, you can design everything

    Google Images

    Vignelli Associates website

    Corporate and public design

    His clients at Vignelli Associates included high-profile companies such as IBM, Knoll, Bloomingdale’s and American Airlines (which forced him to incorporate the eagle, Massimo was always quick to point out).

    • New York City Subway signage and the 1970s–80s map of the system. Contrary to news reports. This became a landmark in Modernist information design and Vignelli regarded the map as one of his best creations. In 2011 he updated this for an online-only version and described it as a “diagram”, not a map, to reflect its abstract design without surface-level features such as streets and parks.
    • Washington Metro signage and wayfinding system – the Map was designed by Lance Wyman and Bill Cannan. 
      Film and documentary
    • Helvetica,  with filmmaker Gary Hustwit  
  • Jan Tschichold

    Jan Tschichold

    Jan Tschichold (1902- 1974) was a typographer, book designer, teacher and writer.

    Modernism: Die neue Typographie 

    Tschichold became a convert to Modernist design principles in 1923 after visiting the first Weimar Bauhaus exhibition. He wrote an influential 1925 magazine supplement; then had a 1927 personal exhibition. The book ‘Die Neue Typographie’ was a manifesto of his theories of modern design and codified many other Modernist design rules:

    • importance of machine composition
    • use of standardised paper sizes for all printed matter
    • effective use of  sans serif (Grotesque) typefaces using different sizes and weights of type in order to quickly and easily convey information.
    • non-centred design and asymmetrical placing of contrasting elements with flush left headlines of irregular lengths
    • layouts based on horizontal and vertical underlying grids with spatial interval and empty spaces employed as design components.

    He advocated the Van de Graaf canon based on proportions in medieval manuscripts and based on Golden Section used in book design to divide a page in pleasing proportions.
     
    This book was followed with a series of practical manuals on the principles of Modernist typography which had a wide influence among ordinary workers and printers in Germany.

    Return to Classicism

    Tschichold slowly abandoned his rigid beliefs from around 1932 onwards (e.g. his Saskia typeface of 1932, and his acceptance of classical Roman typefaces for body-type) as he moved back towards Classicism in print design. He later condemned Die neue Typographie as too extreme. He also went so far as to condemn Modernist design in general as being authoritarian and inherently fascistic. He now advocated:

    • symmetrical typographic treatments as more appropriate for great works of literature.
    • classical typefaces like Garamond, Janson, Baskerville and Bell because of legibility
    • importance of grids underlying layout design.
       

    Penguin Books

    Between 1947–1949 Tschichold lived in England where he oversaw the redesign of 500 paperbacks published by Penguin Books, leaving them with a standardized set of typographic rules, the Penguin Composition Rules. Although he gave Penguin’s books (particularly the Pelican range) a unified look and enforced many of the typographic practices that are taken for granted today, he allowed the nature of each work to dictate its look, with varied covers and title pages. In working for a firm that made cheap mass-market paperbacks, he was following a line of work—in cheap popular culture forms (e.g. film posters)—that he had always pursued during his career.

    Typefaces

    His abandonment of Modernist principles meant that, even though he was living in Switzerland after the war, he was not at the centre of the post-war Swiss International Typographic Style. Unimpressed by the use of realist or neo-grotesque typefaces, which he saw as a revival of poorly-designed models, his survey of typefaces in advertising deliberately made no mention of such designs, save for a reference to ‘survivals from the nineteenth-century which have recently enjoyed a short-lived popularity.’
     
    Sabon typeface 1967 is the best known.
     
    Between 1926 and 1929, he designed a “universal alphabet” to clean up the few multigraphs and non-phonetic spellings in the German language. For example, he devised brand new characters to replace the multigraphs ch and sch. His intentions were to change the spelling by systematically replacing eu with oi, w with v, and z with ts. Long vowels were indicated by a macron below them, though the umlaut was still above. The alphabet was presented in one typeface, which was sans-serif and without capital letters.
    Other typefaces: Transit (1931), Saskia (1931/1932) and Zeus (1931).

    Biography

    (edited from Wikipedia)

    Tschichold was the son of a provincial signwriter, and unlike most other typographers of his time, was trained in calligraphy. This may help explain why he never worked with handmade papers and custom fonts as many typographers did, preferring instead to use stock fonts on a careful choice from commercial paper stocks.

    After the election of Hitler in Germany, all designers had to register with the Ministry of Culture, and all teaching posts were threatened for anyone who was sympathetic to communism. Soon after Tschichold had taken up a teaching post in Munich at the behest of Paul Renner, they both were denounced as “cultural Bolshevists”. Ten days after the Nazis surged to power in March 1933, Tschichold and his wife were arrested. During the arrest, Soviet posters were found in his flat, casting him under suspicion of collaboration with communists. All copies of Tschichold’s books were seized by the Gestapo “for the protection of the German people”. After six weeks a policeman somehow found him tickets for Switzerland, and he and his family managed to escape Nazi Germany in August 1933.

    Apart from two longer stays in England in 1937 (at the invitation of the Penrose Annual), and 1947–1949 (at the invitation of Ruari McLean, the British typographer, with whom he worked on the design of Penguin Books), Tschichold lived in Switzerland for the rest of his life. Jan Tschichold died in the hospital at Locarno in 1974.